Huadu District in Guangzhou City, Guangzhou Tanbu Town Aquatic Enterprises Ltd. Luxe around a little bigger tilapia article, it's meat, skin, scales, bones and even the visceral anatomy of separation, give full play to all parts of the economy value. Last year, the impact of the global financial crisis, many companies are struggling, "Luxe aquaculture" has adverse economic gains across the board. The performance of the company's annual board of directors to produce a beautiful way of the respondents: the annual output value and sales increased by 30% over the previous annual average after-tax profit of more than 1,000 yuan. Currently many products not only across the oceans to win the favor of foreigners, and taken under the supervision of CIQ green culture, but also stimulate the local large-scale farmers ran up the road to prosperity. Luxe aquatic resurgence, brilliant idea that? Recently, the reporter and his party further to visit the secret of the company.
Tune the bow to meet the market
According to the consultants WU Jin Kurashige, Luxe Fisheries was established in May 1993, initially mainly in the eel, the eel processing and export business. It was hot eel, combined with the company's high quality products and an instant hit, demand, profitable year more than 2000 million. Later, however, many people follow the trend to the industry in the past, quite a mixed bag worsening price war smoke, shoddy rules to the industry potential to bring the deadly flawed.
Faced with this scene, exposure to which the fish are not immune Luxe. The development of the company to where? Decision-making in trying to explore. April 2005, Luxe aquatic reorganization of assets, Allied Aquatic Produce Development Co., Ltd. and Shenzhen combination of investment 55 million yuan renovation workshop, the original renovation of two processing lines, the new six water production line. Meanwhile, the company's flagship product is also changed to mainly tilapia fish processing and aquaculture operations. Last year, the company completed the 4,000 tons of new and modern cold storage and processing plant to complete the transformation of multi-functional products to meet the roast baked fish, breaded precoating (fish, shrimp), fish ball, surimi products, and other production requirements. At present the company's total processing capacity of more than 150 tons of material per day.
Thought a change world wide. Currently, the company exports to Europe, America, Japan, the Middle East, China Taiwan, Hong Kong, more than thirty countries and regions. Timely adjustments to adapt to the direction of the market, the company embarked on a healthy development track.
Plastic image internally and externally
Luxe Fisheries believes that quality is based on the fundamental in the market. As the aquatic food processing enterprises, the company's process strictly implement the state's industrial policy and international health quality and safety standards. Health aspects of food safety testing, testing equipment in the original, based on the additional number of advanced detection equipment and high precision, the introduction of a number of professional testing personnel. Currently, the company may be residues of 30 kinds of self-test to ensure that products meet national and international food safety standards.
The company was founded over the years, product quality has won the appreciation and praise of customers, has adopted the ISO (International Organization for Standardization) certification, HACCP (Food and Drug Administration FDA) system certification, BRC (British Retail Consortium) certification, ACC ( American Culture Association) processing system certification, SKSKosher (Kosher) certification, ETI (Ethical Trade Union, the United Kingdom, the relevant staff salaries, social insurance, corporate welfare, etc.) certification, and a large number of importers to appoint a third party certification.
The company's vice president in charge of production Chapter proudly Chen Sen told reporters, Lu Shigong quality of our products can cross the border, because a number of outstanding, high-quality professional management and a well-trained, skilled workforce operations. June 2009, the U.S. FDA (U.S. Food and Drug Administration) to send officials to the company check, watch the company's central laboratory, workshop, cold storage and breeding base, a comprehensive inspection of the company's quality management system. December 2009 FDA Inspection Bureau sent a formal report on the company's quality management system has given full recognition.
According to customs statistics, in 2008, Guangzhou, 20 agricultural enterprises in the city's total exports accounted for 48% of total agricultural exports, which accounted for 28% of Guangzhou Luxe is the first in the city's export processing enterprises of aquatic products. July 2009, the company was named the Guangzhou Customs for enterprises of Category A (Customs trust companies), demonstrating the Luxe aquaculture company's good image.
The important task of drawing blueprints
A business, not only to the pursuit of economic efficiency, greater attention to social benefits. ZHOU Qiu-tree, general manager, told reporters, Lu Shigong Secretary to create operational efficiency to create high-quality products at the same time, great attention to environmental protection. In the original wastewater treatment system, based on the transformation of one million yuan to spend the sewage treatment system, so that the sewage treatment capacity of 1,000 cubic meters of sewage up to the national primary standard environmental requirements.
For the development of export processing enterprises in terms of, adequate and quality supply of raw materials is very important. To this end, the company actively play a leading enterprise of agricultural industrialization leading role, and actively promote local economic development to help Huadu, Baiyun, Conghua, Zengcheng surrounding areas such as the scale of the development of aquaculture, Lu Shigong Division in accordance with the "prevention, source supervision, monitoring the whole process "principle, to take the company + base (through the filing of the farms CIQ) + standardized management, and farming cooperatives or large-scale breeding of specialized households signed a contract farming, the implementation of environmental water, seed, feed and breeding the process of cultivation and other drug companies and CIQ be monitored to ensure the safety of raw materials at competitive prices, led farmers to increase revenue to address the peripheral part of the employment of surplus rural labor, and promote the further development of aquaculture industry, reflects the high degree of Lu Shigong Division social responsibility.
"In the future, we will continue to fuss around the tilapia and other fish in the deep processing of products greatly expand the development space. We not only want to do a good job of tilapia meat markets abroad, while vigorously expanding the domestic market and provide consumers with More superior product Wumart price. Meanwhile, we have to fully explore tilapia skin, scales, bones among the active ingredients to the pharmaceutical industry, health care products industry, cosmetics industry into. "Fisheries Luxe chairman of Taiwan businessmen Keji Gang's remarks, a new round of development for the company pointed out the direction, let people see a grand Luxe aquaculture development blueprint for the company.
